There was actually a time when social media wasn’t an integral part of growing a small business. While some entrepreneurs still struggle with how to best use social media to engage their clients and promote their businesses, others have improved their social media skills and are not using it to promote their business in a creative way.
Social media provides a cost-effective way to amplify your efforts to your selected target audience and grow your business. It also allows you to directly engage with them.
Here are a few tips to engage your audience and in the process promote your business:
It’s important to create content that benefits your followers and includes fun posts in a creative manner.
Share your expertise
Post unknown facts, fun facts in the form of questions with a special offer presented to the first person to answer correctly.
Social media is an inexpensive way to keep customers chatting about your product. To promote your content over social media, consider using images instead of the direct link, drop as images which will create more customer engagement.
Share at the right time
Though this tip may seem like common sense, many content marketers overlook this simple concept. For maximum engagement, the content you’re sharing needs to reach as many people as possible, so you have to go where the crowd is and when they are online and active(check ‘insights’ to get when your fans are most active).
Quick response to comments will keep your page going and prompt your audience to always want to ask.